The Brand Blueprint
A 2-week, done-with-you deep dive where we turn your scattered brand, offers, and marketing into a living framework you can actually run your business from.
For creative founders who have real demand and great work, but know their brand and marketing aren’t fully carrying the weight - and are ready to build the system underneath.
In just two weeks, we’ll help you define your brand in a way that:
Aligns your business operations
You’ll know exactly how to build systems that scale, hire the right people or service providers, and make decisions with confidence.
Optimizes your marketing for conversion
We’ll connect your marketing to your brand strategy so it’s not just content - it’s content that drives results and attracts the right clients.
Equips you with tangible tools
Not only will you understand your brand, but you’ll also have the tools and actionable steps to implement it right away.
Gives you a clear decision-making framework
You’ll stop feeling scattered, with a defined path forward for growth.
Her studio was in transition - she needed a solid framework, not more trial and error.
Before The Brand Blueprint
Roberts Studio Design was five years in with a beautiful body of work and no clear way to talk about it. The interiors were stunning, but it wasn’t obvious who they were for, how the process worked, or why this kind of design mattered to the right client. On top of that, a big shift from equal partners to a single founder left Ariel holding everything - delivery, vision, and the weight of what came next. There was no real map for where she wanted to take the studio next. A lot was working, but it was held together in her head.
“Uncertainty is gone, which is great because second-guessing is a huge time suck.”Inside the Brand Blueprint, we turned that loose collection of ideas into a clear, working studio. We defined what Roberts Studio Design stands for, the kind of client who actually values that work, and the language that makes that obvious from the start. We laid out her process step by step so potential clients know what to do, what to expect, and why it’s worth the investment. We used the move from partnership to solo founder as a clean starting line, rebuilding the studio around her voice and point of view. Then we tied it all into simple filters and pricing: a way to tell if an opportunity fits, and a way to talk about value and numbers without second-guessing herself.
What we did together
“ GBBH came into my orbit at exactly the right time. My business, 5 years in the making, had just gone through a cataclysmic shift with the dissolve of an equal partnership, leaving myself as the sole business owner and figurehead. Razing everything to the ground from a brand identity perspective allowed me to rebuild exactly the brand that I had always dreamed of but didn't know how to execute on, until GBBH.
Everything from start to finish was incredibly purposeful, deeply introspective, clear, and systematic.
The result was a tangible brand - one I could see, feel, speak to, and have others interact with, and every internal system created, every client interaction, every piece of content posted, every publication I submit it - everything - is operating from a new place of confidence and brand authenticity. “
Ariel, Founder of AGC
✓ She isn’t burning time second-guessing how the business is coming across; there’s a set of pillars and goals she can check decisions against, so “is this a fit?” is a quick filter, not a spiral.
✓ Speaking to potential clients feels sharper and faster - she can name the value of the work and stand behind the prices without flinching.
✓ Marketing finally feels worth the effort: she knows exactly who she’s talking to, so the content she puts out has somewhere to land instead of floating past the people she actually wants.
✓ The shift from co-founder to sole founder feels grounded; she has a brand and role she can step into with confidence, instead of feeling like she’s holding together someone else’s vision.
✓ Day to day, there’s less uncertainty and more momentum - every system, client interaction, and piece of content is pulling in the same direction, toward the studio and future she actually wants.
After the Brand Blueprint
Ready for your turn?
What You’ll Gain
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Why it matters:
You’ve been trying to make things work, but without a clear strategy, everything feels disconnected. You're not sure where to focus your energy, and your marketing feels like it’s going in circles. The clarity you need to make confident decisions has been missing.
What you’ll get:
✓ A tailored brand strategy that aligns with your goals and vision.
✓ A roadmap that connects your business, your marketing, and your growth.
✓ The confidence to make decisions because everything is rooted in your brand’s true purpose.
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Why it matters:
You're overwhelmed by the internal chaos of running a business. You don’t know how to hire the right people, build systems, or scale without losing your sanity. Everything feels disjointed, and it’s holding you back from growing the way you want.
What you’ll get:
→ Clear systems to operate your business with purpose and intention.
→ A framework for hiring the right people, whether internal or external.
→ A strategy for scaling your business with clarity, not chaos.
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Why it matters:
Marketing feels like you’re throwing spaghetti at the wall and hoping it sticks. You’ve done the work, but the results don’t match the effort. You’re frustrated because your marketing doesn’t seem to speak directly to the right people or drive the kind of conversions you need.
What you’ll get:
→ Marketing strategies that are connected directly to your business goals.
→ Clear, actionable content plans that make it easy to create marketing that converts.
→ A marketing funnel that speaks to the right audience at the right time - so your efforts pay off.
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Why it matters:
You’re tired of gathering all this information and not knowing how to apply it. You need more than just ideas - you need tools you can actually use to make it happen. You need a plan, and you need it now.
What you’ll get:
→ A content calendar to organize and execute your marketing strategy.
→ Content banks that give you ideas and inspiration for creating aligned content.
→ Actionable steps you can start applying to your business immediately - no more waiting around to see results.
By the end of this process, you’ll have the clarity, structure, and tools to move forward with focus and confidence.
Your brand will no longer be something you hope works - it will be a clear, actionable system that connects every part of your business and drives real, measurable results.
“The structure made me unpack things that I was avoiding in my business and address it head on.”
On paper, Ashley’s studio looked great: full calendar, beautiful work, loyal clients. Underneath, she was torn between weddings, branding, and interiors, trying to be everything at once. She wanted to run a real business, but another part of her wanted to stay an artist and build a life that actually protected her creativity. Most nights turned into mental math about pricing, offers, and “what should I be doing with this business?” without anything feeling solid. Showing up online felt heavy because she wasn’t clear on who she was really talking to or what she wanted to be known for long-term.
Before The Brand Blueprint
In the middle of a big pivot, she was overwhelmed and second-guessing almost every decision.
Inside the Brand Blueprint, we pulled everything out of her head and laid it out in simple language: what she actually wants, who she’s here for, and what no longer has a place in her business. We chose a lane for AGC, separated her studio from her personal brand, and rebuilt her offers around that choice. We set clear minimums and simple guardrails for pricing and capacity, so decisions aren’t made from panic anymore. Then we tied it all into a straightforward plan for how to show up: what to share, why it matters, and how it connects back to her goals.
What we did together
“ When I entered the Brand Blueprint I was nervous because I was pivoting big time in my business. A part of me felt disconnected from the work and the art. I didn't know if now was the right time to be investing in a Brand Blueprint but wow, was I wrong.
This was exactly what I needed to feel excited about my business again.
As a seasoned entrepreneur I know I can and could not do this alone. Having partnered with GBBH I know that it saved me a lot of sleepless nights. This was not only the best investment for my business but an even better investment for my mental health and craft. ”
Ashley, Founder of AGC
✓ She says no to projects that don’t support her long-term goals, without carrying guilt around it.
✓ Her pricing and packages match the level of her work instead of bending for every budget.
✓ Showing up on social feels lighter because she knows what to post and how it leads back to the business she’s actually building.
✓ She’s no longer stuck in the “what should I do?” loop; big decisions now take a few clear steps instead of weeks of second-guessing.
✓ She finally sees herself as both an artist and a founder - two separate roles - and makes choices that protect her craft and her business at the same time.
After the Brand Blueprint
Ready for your turn?
When you know who you are and why you’re doing it, everything else falls into place.
The truth is, without a solid brand, you’re operating without a roadmap. It’s easy to feel stuck, overwhelmed, and unsure of how to move forward. But when everything connects - the right message, the right systems, the right marketing - you’ll have the clarity and structure to make decisions with purpose and confidence.
Investing in a Brand Blueprint with Good Bones Brand House isn’t just about checking a box, it’s about giving your business the foundation it needs to grow and scale.
This is the system that ties everything together: your brand, your business, and your marketing.
How it works
Two weeks to build the brand, business, and marketing system your work deserves.
We help creative founders turn scattered ideas, offers, and marketing into a clear Brand Blueprint - so you know what you’re building, how to talk about it, and what to do next.
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The Brand Blueprint is a 2-week, done-with-you process where we build a complete brand system around your business.
Together, we’ll:
✓ Clarify who you are as a brand (identity, beliefs, personality, and experience).
✓ Define the strategy - who you’re for, what you’re known for, and how you stand out.
✓ Connect your offers and goals to a realistic marketing plan and content system.
You walk away with a living framework - your Brand Blueprint, a content calendar, and a clear brand world - not just theory or a one-off moodboard.
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The Brand Blueprint is for creative founders who:
✓ Have real demand and happy clients, but feel like the brand and marketing don’t fully match the caliber of the work.
✓ Are tired of rewriting their website, captions, and offers every few months trying to “finally get it right.”
✓ Want a clear system for how their brand, business, and marketing fit together - not just another course, logo, or short-term campaign.
✓ Are ready to make cleaner decisions about what to say, what to sell, and what to stop doing.
If you’re looking for someone to “just make it pretty” without touching the strategy behind it, this isn’t that.
If you want structure, clarity, and a plan you can actually use – you’re in the right place.
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By the end of the 2 weeks, you’ll have:
✓ A Brand Blueprint - your identity, strategy, goals, and brand world mapped into a single, clear framework.
✓ A marketing and content plan - pillars, customer journey, and funnel mapped to your actual offers and business goals.
✓ A practical content system - a content calendar and starting content bank so you’re not staring at a blank screen every week.
✓ Decision filters - simple prompts and standards you can use when you’re making choices about offers, collaborations, visuals, or new ideas.
This isn’t just “brand clarity.” It’s the structure you’ll use to operate, market, and grow with intention.
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Before we start
We begin with a 30-minute discovery call where you walk me through your business - what’s working, what isn’t, why you started this, and what’s currently on your plate.
After the call, I send a Brand Audit + Action Plan that outlines why those problems are happening and how Good Bones can help, along with onboarding so you know exactly what to expect.
Week 1 - Identity, Strategy, and Goals (Deep Work)
We go into your brand identity, brand strategy, and core goals.
You’ll work through guided questions and reflection. We then have a 1:1 strategy call to unpack your answers and connect the dots.
Week 2 - Brand World, Marketing, and Content System
Once the foundation is set, we map your customer journey, offers, and marketing.
We then build a practical content plan and calendar around your goals and capacity.
Day 15 - Deliverables and Final 1:1
One last strategy call to walk through the system, refine language, and make sure it fits how you actually work.
Two weeks later, we have a follow-up check-in to see what’s landing, what’s shifting, and where you might need small tweaks or support.
Investment - $3,600